ST. GEORGE — Many of the hospitals in Southern Utah will soon be getting a different look – and much more fuchsia.
In what officials say is a move to emphasize preventative care along with the care provided in its hospitals, like St. George Regional Hospital, Intermountain Healthcare officially took the “care” out of its name Monday, shortening its name to Intermountain Health.
Along with the new name came a new logo, with a lowercase “i” interlocking with an “h” and new official colors of blue, coral and fuchsia.
Along with the St. George Hospital, Intermountain Health is also the parent company of Cedar City Hospital and Garfield Memorial Hospital in Panguitch.
When the new name was announced last September, Intermountain spokesperson Jess Gomez said the new name won’t mean changes in the hospital, other than signage, but reflects a greater mission for the company outside of the hospitals.
“Intermountain will continue its mission of helping people live the healthiest lives possible, but also continue to champion preventative care and wellness, addressing social determinants of health and healthcare innovations,” Gomez said.
There is also a hidden meaning within the new logo and colors.
A keen eye might see along with the “i” and the “h” a “p” created by a loop atop the lowercase h. Intermountain says the p stands for “patient.”
The blue color is the traditional color for health in common vernacular and street signs, while the coral color and the purplish fuchsia are meant to represent the red rock and purple skies of the Intermountain West.
For font enthusiasts, Intermountain is also shifting from a serif font to a sans-serif.
The logo change is the third in the health system’s history, with the last being in 2005.
But don’t expect to see it all over the place right away. Intermountain Health says the updated name and look will be phased in over the “next several years,” with the most immediate changes coming to websites.
As of Thursday, the websites of all the local hospitals remained dotted with the old logo. St. George Regional Hospital completed a thorough sign change two years ago at this time, when the hospital’s name was switched from Dixie Regional Medical Center.
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