Girl Scouts sue Boy Scouts over trademark infringement for dropping word ‘boy’ from name

Photo courtesy of H. Armstrong Roberts/Retrofile RF, St. George News

NEW YORK (AP) — The Girl Scouts of the United States of America filed a trademark infringement lawsuit Tuesday against the Boy Scouts of America for dropping the word “boy” from its flagship program in an effort to attract girls.

In the complaint filed in Manhattan federal court, the Girls Scouts claim the program “does not have a right under either federal or New York law to use terms like scouts or scouting by themselves in connection with services offered to girls, or to rebrand itself as ‘the Scouts.'”

“Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA’s Girl Scouts trademarks, and erode its core brand identity,” the complaint said, “but it will also marginalize the Girl Scouts Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official ‘Scouting’ programs, but niche services with limited utility and appeal.”

The Girl Scouts is among a number of major youth organizations in the nation seeing declines in membership in recent years due to competition from sports leagues and busy family schedules. The organization argued that only it has “the right to use the Girl Scouts and Scouts trademark with leadership development services for girls.”

In a statement, the Boy Scouts said it was reviewing the lawsuit “carefully.”

“We applaud every organization that builds character and leadership in children, including the Girl Scouts of the USA, and believe that there is an opportunity for both organizations to serve girls and boys in our communities,” the statement said.

In May, the Boy Scouts – the program for 11- to 17-year-olds – announced it would change its name to Scouts BSA in February. The parent organization will remain the Boy Scouts of America, and the Cub Scouts — its program serving children from kindergarten through fifth grade — will keep its title, as well.

The organization already has started admitting girls into the Cub Scouts, and Scouts BSA begins accepting girls next year.

The Girls Scouts claim it has already been damaged by the name change announcement, saying that “throughout the country, families, schools and communities have been told that GSUSA and BSA have merged, or even that GSUSA no longer exists.”

“Parents interested in signing up for Girl Scouts programs have instead mistakenly signed up for the new girls’ programs offered by BSA,” the complaint said.

The lawsuit seeks an injunction against trademark breaches and monetary damages.

Written by TOM McELROY, Associated Press.

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Twitter: @STGnews

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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  • Comment November 9, 2018 at 12:33 pm

    Serious question: Do young girls actually like to go camping?

    And it isn’t just “sports and busy schedule”. Modern kids are thoroughly addicted to electronics. Try to take away their ipad for a couple days and watch the result. They might come a bit unhinged bc of the withdrawals.

    • Comment November 9, 2018 at 12:34 pm

      Oh, and do girls scouts even do camping anymore?

  • KR567 November 9, 2018 at 8:51 pm

    I see co-ed camping tents while the boys do laundry and the girls go out and hunt for food

    • Comment November 9, 2018 at 10:45 pm

      You should have been a boyscout, Dump. Imagine how much brighter your future would have been… Well, you’re still young enough to enlist in the military right?

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