Could driverless grocery delivery be in Southern Utah’s future? Kroger launches pilot program in Phoenix suburb

This undated image provided by The Kroger Co. shows an autonomous vehicle called the R1 | Photo courtesy of Kroger Co. via The Associated Press, St. George News

SCOTTSDALE, Ariz. (AP) — At a time when big-box retailers are trying to offer the same conveniences as their online competitors, the biggest U.S. grocery chain is testing the use of driverless cars to deliver groceries in a Phoenix suburb.

Fry’s customer service representative Yuri Alvarado puts groceries into the self-driving Nuro vehicle parked outside a Fry’s supermarket, which is owned by Kroger, as part of a pilot program for grocery deliveries Thursday, Aug. 16, 2018, in Scottsdale, Arizizona | Photo by Ross D. Franklin via The Associated Press, St. George News

Kroger, the parent company of Smith’s Food and Drug, launched the pilot program Thursday morning with a robotic vehicle parked outside one of its own Fry’s supermarkets in Scottsdale. A store clerk loaded the back seat with full grocery bags. A man was in the driver’s seat and another was in the front passenger seat with a laptop. Both were there to monitor the car’s performance.

Under the self-driving service, shoppers can order same-day or next-day delivery online or on a mobile app for a flat rate of about $6. After the order is placed, a driverless vehicle will deliver the groceries curbside, requiring customers to be present to fetch them. The vehicles will probably be opened with a numeric code.

Currently, Kroger is operating with Toyota Prius vehicles. During the next phase of testing in the fall, deliveries will be made by a completely autonomous vehicle with no human aboard.

Cincinnati-based Kroger Co., is partnering with Nuro, a Silicon Valley startup founded by two engineers who worked on autonomous vehicles at Google.

Our goal is to save people time, while operating safely and learning how we can further improve the experience,” Nuro co-founder Dave Ferguson said in a statement.

The Google autonomous vehicle project is called Waymo, which started a similar pilot program last month at Walmart stores in Phoenix. In that case, self-driving vehicles transport customers to and from their selected Walmart location to pick up online grocery orders.

That is not the only venture Waymo has in metropolitan Phoenix. Waymo has been trying out a service where bus and light rail riders can order an autonomous car to their nearest transit stop. Employees with Valley Metro, the agency that manages Phoenix-area transit lines, are currently serving as test riders. The project, started earlier this month, has Waymo employees gathering data from test drives, the agency said.

A self-driving Nuro vehicle parks outside a Fry’s supermarket, which is owned by Kroger, as part of a pilot program for grocery deliveries Thursday, Aug. 16, 2018, in Scottsdale, Arizona | Photo by Ross Franklin via The Associated Press, St. George News

Arizona continues to be a testing ground for self-driving technology, despite a fatal crash involving an autonomous vehicle earlier this year.

A self-driving Uber SUV struck and killed a woman in March in the Phoenix suburb of Tempe. The 49-year-old was crossing a darkened road outside of a crosswalk. But a National Transportation and Safety Board investigation showed the backup driver had been streaming a television show for more than 40 minutes before the accident, while the vehicle was in autonomous mode.

Uber later ended the testing of self-driving cars in Arizona. But the company has since relaunched its autonomous vehicles in Pittsburgh.


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  • DRT August 19, 2018 at 3:56 pm

    I’d only be interested in this, if they sent someone along to carry the groceries in…and put them away.

  • Kilroywashere August 19, 2018 at 9:50 pm

    Sorry, i would rather shop the old fashion way. And If I get to the point I need a robot to deliver food then I have overstayed my time on this planet. Let the generation Z and neo miilineal folks enjoy this perk. It will give them more freedom to play with their cell phones after they download the shop robot app. Don’t get me wrong, I love my NEXT smart thermostat, but some things like shopping for food provides novelty and keeps me grounded in the human world.

  • Striker4 August 20, 2018 at 6:25 pm

    No thanks I’ll do my own shopping

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