Stephen Wade Honda wins President’s Award from American Honda Motor Co.

Stephen Wade Honda wins third President's Award in four years | Photo courtesy of Honda General Manager DC Moffitt, St. George News

ST. GEORGE — For Stephen Wade, winning the President’s Award from American Honda Motor Co. for the third time in four years means his team is constantly raising the bar.

In order to receive the award, a dealership has to excel in service, customer satisfaction and sales. The Stephen Wade Honda was one of the 151 Honda dealerships – there are 1,160 in the U.S. – to win the award. It also won the award in 2015 and 2017.

Stephen Wade employees enjoy dinner after winning the President’s Award from American Honda Motor Co., May 22, 2018, St. George, Utah | Photo courtesy of DC Moffitt, St. George News

You have to perform at a superior level,” Wade said.

Strict, high goals are set by Stephen Wade dealership employers, Wade said, so winning this award means his employees are achieving those goals and performing the way he wants them to.

Wade attributes the dealership’s success to his employees.

“It’s all about our people and their willingness to not just talk the talk, but walk the walk,” he said.

Wade moved here 25 years ago and purchased a Chevy Cadillac dealership, hoping to sell 75 to 80 cars a month. Now, Stephen Wade dealerships sell 700 to 800 cars a month and he has 14 franchises overall, including Toyota, Honda, Chevrolet, Mercedes-Benz and Chrysler.

Wade and his team celebrated the winning of the President’s Award Tuesday with a dinner for his employees.

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Copyright St. George News, LLC, 2018, all rights reserved.



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1 Comment

  • comments May 29, 2018 at 7:03 pm

    i’d guess this award is more about how much money they make for honda corporation rather than how good the service is. My experience with the sales people here is that they are rather snakey and manipulative, and online reviews agree with me. I ended up not buying here. Don’t need sales people who play little games and use “sales tactics”, and not even in a cleaver way. High pressure sales textbook stuff, shady bs. And if you’ve got a trade-in they try to niggle you down with nickel and dime stuff to where they only offer well below book value. I think they even make up imaginary defects with your trade-in to convince you it’s worth less–that’s actually fraudulent. I don’t know if this is the culture over there at wade or if there’s just a handful of lowlife scammer wheeler-dealer types that make the whole place look bad.

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