ST. GEORGE —The St. George Chamber Training Luncheon Wednesday will feature Jeff Young, co-owner and CMO of YESCO.

Young Electric Sign Company is a family business that produces some of the most iconic signs in the country, including the world famous ‘Welcome to Las Vegas!’ sign. Nearly 100 years in business, YESCO is now in the hands of the founder’s grandsons. This multi-million dollar empire has more than 1300 employees at 85 different locations throughout the country.

YESCO started when Thomas Young arrived in America at the age of 15 and opened a custom sign shop in 1920. Embracing the new trend of neon, the company grew. When Thomas’ son Thomas Jr. took over the company in the ’60s, the growth continued, and he doubled the company four times.

When the grandsons took over in the ’80s, they again embraced technology – specifically LED. Since they’ve been at the helm, the company has doubled. At Wednesday’s luncheon, Young will address the business community about running a family business, how values still matter and going “under cover” in your own company.

About Jeff Young

Jeff Young is Senior Vice President and Chief Marketing Officer of Young Electric Sign Company – YESCO – and is the grandson of Thomas Young Sr., who founded YESCO in 1920. Young began working at YESCO in 1980 and is in his 36th year in the business.

Young recently concluded his position as president of the World Sign Associates in 2015 and will be the chairman of the International Sign Association in 2017. He holds a district position with the Great Salt Lake Council for the Boy Scouts of America and is also a member of the board of directors for Fetzer Architectural Woodwork. He was recently featured in the Emmy Award-winning CBS series “Undercover Boss” in January 2016.

Event details

• What: Chamber Training Luncheon featuring Jeff Young, co-Owner and CMO of YESCO.
• When: Wednesday, Oct. 5. Doors open at 11:30 a.m., program begins at noon.
• Where: Courtyard by Marriott, 185 S. 1470 East, St. George.
• Admission: $15 per person. Advanced registration is highly recommended. Those interested may register online at the St. George Chamber of Commerce event webpage.

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