ST. GEORGE — One of only three board-certified optometrists in St. George is now accessible to an expanded pool of patients since being included in SelectHealth’s provider panel, something Dr. Joseph Fife said he has been pursuing since opening his practice in St. George nearly eight years ago.
SelectHealth added Fife to its Ancillary Provider Panel effective Aug. 30. As a result, depending upon the terms of an individual’s policy, patients with SelectHealth insurance may now use Fife for insured vision and medical eye health care services.
“More people will choose to come to my practice because of the quality of care I provide,” Fife said in his news release announcing his inclusion with SelectHealth. “It really opens the doors wide open to continue providing quality eye care to more of the southern Utah community.”
Fife’s practice offers comprehensive eye services including exams, evaluations, supplements, eyeglasses, contact lenses and co-managing ocular surgeries such as as cataract surgery, laser surgery and other refractive surgeries in conjunction with an ocular surgeon.
The stated mission of Paradise Canyon Eye Care is: “We help people see. The way we help people see is what sets us apart.”
Fife’s practice is committed to providing the highest standard of health care, his website assures, along with personalized service and quality products in a friendly and caring atmosphere.
Fife grew up in Ivins then went on to graduate from Brigham Young University. From there, he graduated from Southern California College of Optometry in 2001 and practiced optometry in Arizona for seven years before returning to St. George in 2008.
“Ever since I was a student at Dixie High School,” Fife said, “I have wanted to become an optometrist in hopes of providing quality eye care to the people here in the St. George area, providing for my family (a wife, four boys and a girl) and giving back to the community.”
Despite his dreams and best efforts, Fife said in his news release, his ability to influence and impact the community has been limited until now because he was not included on SelectHealth’s provider panel.
Fife established Paradise Canyon Eye Care in December 2008 as part of the Vision Source network of optometrists and later became certified by the American Board of Optometry in 2014. He is presently one of only three board-certified optometrists in the St. George area.
- Paradise Canyon Eye Care: 1449 N. 1400 West, Suite 24, St. George | Telephone 435-656-2003 | website
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