Dixie Direct owner Tony Chambers speaks to students at Crimson View Elementary, eventually giving the school a check for over $11,000, St. George, Utah, Jan. 22, 2016 | Photo by Ric Wayman, St. George News
ST. GEORGE — In a Crimson View Elementary School assembly Friday, Dixie Direct owner Tony Chambers awarded students gifts and prizes for their work in selling the “Dixie Direct” book, then gave the principal a large check for the school’s share of the sales.
Chambers presented principal Nate Esplin with a check for $11,357 as the third-place school in Washington County for “Dixie Direct” book sales. Organizations sell the “Dixie Direct” book for $35, then keep half of the sales price for their programs.
In a phone call after the presentation, Chambers congratulated the other two schools for their top sales efforts.
“Vista Charter in Ivins, we’re going to be issuing them a check for over $13,000,” Chambers said, “… and then George Washington Academy right there by Crimson View (will be receiving) about $12,500 there.”
Chambers said that when all book sales are added up, Dixie Direct will return over $300,000 to schools and community organizations for their programs.
Copyright St. George News, SaintGeorgeUtah.com LLC, 2016, all rights reserved.
ABOUT THE AUTHOR
"I wrote my first word when I was very young. I enjoyed this so much I decided to write many more words."
A native of Pacific Palisades, Calif., Ric was bitten by the news bug as a staff writer and associate editor of the Palisades High School Tideline. After school he entered the media as a radio personality, both playing music and reporting news. Ric moved to St. George in the 1980s and was the morning personality on all three major AM stations in town. An avid amateur radio operator, Ric is looking for a good band to play in, as he plays keyboards, bass and guitar. Ric, who currently is working on developing a lifestyle that doesn't require his presence, lives in the center of St. George with his partner Terri, two snoring dogs and too many neurotic cats.