Baja Broadband officially becomes TDS

MADISON, Wis. – It isn’t just a name change. It’s a promise of what’s to come, TDS Telecom stated in a morning press release. Baja Broadband is changing its name to reflect that of its parent company, TDS Telecom. As part of a rebrand effort, the cable company will be known as TDS beginning Monday.

According to its press release, TDS is the nation’s seventh-largest telecommunications provider.

TDS acquired Baja Broadband in 2013 with the intent of bringing more advanced technology to customers. Since then, Baja Broadband and TDS employees have worked side-by-side, improving infrastructure and equipment, according to the company’s press release, as well as introducing expanded channel lineups, more options in data speed and enhanced support services. Overall, TDS invested more than $11 million in improvements.

“We still have work to do, but these initial improvements provide the foundation for continued investment in advanced technology solutions for our residential and business customers,” said Dave Wittwer, president and CEO of TDS Telecom. “For 46 years TDS has been providing the best technology, and we’re committed to continuous improvement.”

Customers will have noticed monthly bills cobranded with Baja Broadband and TDS, which will remain for a specified time period during the transition. Company vehicles and office signage and décor will also be revised to reflect the brand change.

“We believe we can always do better in the technology we deliver and the customer care we provide,” Wittwer said. “We believe our customers deserve the best of both.”

For more information, visit or join the conversation on TDS’s Facebook.

Image courtesy of TDS Telecom, St. George News
Image courtesy of TDS Telecom, St. George News

About TDS Telecom

According to the company, TDS Telecom, a wholly owned subsidiary of Telephone and Data Systems, is the seventh largest local exchange telephone company in the U.S. TDS Telecom provides 1.1 million connections to high-speed Internet, phone, and TV entertainment services in more than 150 rural, suburban, and metropolitan communities. For residential customers, TDS Telecom deploys 1Gig Internet access, IPTV service, and cable TV options, along with traditional wireline services. The company offers businesses advanced communications solutions, including: VoIP (managed IP Hosted), dedicated high-speed Internet, and hosted-managed services. Visit or

TDS Telecom, headquartered in Madison, Wisconsin, operates OneNeck IT Solutions LLC, TDS Baja Broadband LLC, and BendBroadband. Combined, the company employs more than 3,300 people. 

Telephone and Data Systems Inc., or TDS, a Fortune 1000 company, provides wireless; wireline and cable broadband, TV and voice; and hosted and managed services to approximately 6 million customers nationwide through its business units, U.S. Cellular, TDS Telecom, OneNeck IT Solutions, and BendBroadband. Founded in 1969 and headquartered in Chicago, TDS employs 10,600 people. Visit

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  • SteveSGU May 11, 2015 at 10:09 am

    Don’t be fooled. Their poor service and annoying ad campaigns won’t be changed by a name change.

  • Mean Momma May 11, 2015 at 5:43 pm

    I bet they’ll still raise their rates every freaking year too.

  • deslimom May 11, 2015 at 5:56 pm

    I don’t understand why more St George residents don’t do anything about Baja/TDS’s poor service, especially those that live in HOA’s and “pay” for cable without a choice. I have tried Baja at all 3 locations I have lived in Southern Utah, and it didn’t matter, new home, older home, brand new wiring and box, the internet never performed to the speeds I paid for and the cable service is has so many outages. Almost everyone I talk to about Baja has a horror story, billing, bad service, outages, but few ever file a compliant with the BBB or call corporate. Why do residents keep Baja for years and complain to friends and family but not hold Baja accountable, ask for refunds or demand better service. In NM and CO where Baja provides poor service there have been groups that have taken action, if they can’t get better service at least they got refunds.

    • fun bag May 11, 2015 at 6:48 pm

      its a little like mormonism. after you’ve paid them all that money and you realzie the whole thing is a fraud and made up. try asking the church for a refund. you’ll prob get about as far as if you ask baja for a refund… 😉

      • deslimom May 11, 2015 at 7:40 pm

        I’m not Mormon and I did get a refund from Baja. I had to keep very good records of outages and file through the corporate office. I refused to let them get away with such bad service. It is not fun when kids textbooks are online and the Baja internet is slow or down and you have to search for your neighbor with centurylink so your kids can do homework.

      • SteveSGU May 11, 2015 at 10:22 pm

        You only get away with snide, nonsensical comments here because the staff at St. George News doesn’t do a proper job of weeding out inappropriate comments. Only childish people make ridiculous comments about a religion they don’t understand in an article that has nothing to do with that.

        • fun bag May 12, 2015 at 12:58 am

          putting your whining and crying aside, i probably know far more about it than you…

      • 42214 May 11, 2015 at 11:31 pm

        Give it a rest Fun Bag. The story is about cable service, how do you segway to bashing mormons? You’re becomming quite the boor.

  • wilbur May 11, 2015 at 7:35 pm

    i look forward to their “triple play” junk mail every two weeks. Shows up as regular as the November rate increase letter (which never seems to change wording, BTW).

    Well Done TDS (Totally Dumb .hit).

  • fun bag May 11, 2015 at 8:17 pm

    yea the choices of ISPs in this area are total crap. centurylink sucks also, prob not as bad a baja tho…

  • BIG GUY May 12, 2015 at 6:04 am

    From the comments above, I must be the exception. I’ve had very few outages and my Internet speeds have been exactly as advertised. I have Internet phone service from a third party so I’m quite conscious of the few outages I’ve had. Support has been fine and reliability seems to have gotten better, not worse over the last several years. I’m not discrediting the complaints above, just reporting my experience.

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