MADISON, Wis. – It isn’t just a name change. It’s a promise of what’s to come, TDS Telecom stated in a morning press release. Baja Broadband is changing its name to reflect that of its parent company, TDS Telecom. As part of a rebrand effort, the cable company will be known as TDS beginning Monday.
According to its press release, TDS is the nation’s seventh-largest telecommunications provider.
TDS acquired Baja Broadband in 2013 with the intent of bringing more advanced technology to customers. Since then, Baja Broadband and TDS employees have worked side-by-side, improving infrastructure and equipment, according to the company’s press release, as well as introducing expanded channel lineups, more options in data speed and enhanced support services. Overall, TDS invested more than $11 million in improvements.
“We still have work to do, but these initial improvements provide the foundation for continued investment in advanced technology solutions for our residential and business customers,” said Dave Wittwer, president and CEO of TDS Telecom. “For 46 years TDS has been providing the best technology, and we’re committed to continuous improvement.”
Customers will have noticed monthly bills cobranded with Baja Broadband and TDS, which will remain for a specified time period during the transition. Company vehicles and office signage and décor will also be revised to reflect the brand change.
“We believe we can always do better in the technology we deliver and the customer care we provide,” Wittwer said. “We believe our customers deserve the best of both.”
About TDS Telecom
According to the company, TDS Telecom, a wholly owned subsidiary of Telephone and Data Systems, is the seventh largest local exchange telephone company in the U.S. TDS Telecom provides 1.1 million connections to high-speed Internet, phone, and TV entertainment services in more than 150 rural, suburban, and metropolitan communities. For residential customers, TDS Telecom deploys 1Gig Internet access, IPTV service, and cable TV options, along with traditional wireline services. The company offers businesses advanced communications solutions, including: VoIP (managed IP Hosted), dedicated high-speed Internet, and hosted-managed services. Visit HelloTDS.com or tdsbusiness.com.
TDS Telecom, headquartered in Madison, Wisconsin, operates OneNeck IT Solutions LLC, TDS Baja Broadband LLC, and BendBroadband. Combined, the company employs more than 3,300 people.
Telephone and Data Systems Inc., or TDS, a Fortune 1000 company, provides wireless; wireline and cable broadband, TV and voice; and hosted and managed services to approximately 6 million customers nationwide through its business units, U.S. Cellular, TDS Telecom, OneNeck IT Solutions, and BendBroadband. Founded in 1969 and headquartered in Chicago, TDS employs 10,600 people. Visit tdsinc.com.
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