CEDAR CITY — With a goal of increasing popularity at the Cedar Ridge Golf Course, five Southern Utah University students presented a marketing campaign to the Cedar City Council Wednesday. The campaign, developed in university Communication Professional in Residence Ellen Treanor’s class, included a variety of ways to attract families to play golf at the course and raise awareness of the area within the community.
SUU communication students Jessica Lim, Casey Velarde, Brittany Cecil, Porter Sproul, and Brijette Williams surveyed college students as well as adults between the ages of 35-50 on why they do not golf. The results concluded that college students do not have enough patience to learn the game, didn’t know how long it would take to learn how to play golf, and that the game is for the rich and elderly.
The 35-50 age group results showed that most were willing to take lessons on golfing, they think golf is expensive, and that the type of people who golf are wealthy and snobby, the students said.
The students suggested setting up a new golf course website with tutorial videos to show people how easy it is to learn to play golf. Advertising of the golf course within the community was suggested in the form of radio and TV ads created by the class group.
Streetlights, which include a big golf ball on top, placed along Main Street near the golf course and shatter-effect windows with a golf ball graphic in the middle at businesses around the city would increase community notice of the course, the students said. Using social media platforms and applications, such as Meetup, Trip Advisor and Yelp, would help get Cedar Ridge Golf Course on the national map.
“Besides the website, we want to target these specific media platforms because we know this will be the best way to assert our recognition in the community and help people realize what an asset the golf course is to Cedar City,” Porter Sproul said.
The students suggested having promotional nights. These might include Monday nights for families offering a package of three rounds of golf with rentals; Friday nights for date night packages; and a student discount night.
A kids Special Olympics event to happen in the summer was also put forward with the campaign. The group said special education majors would judge and run the event.
Cedar City Mayor Maile Wilson said she appreciated the students’ presentation.
While the golf course owners praised the proposal, students within the class only design and present it as part of their class assignments. Treanor’s spring public relations campaigns class will put the campaigns into action, she said.
Treanor said she is hopeful the golf course owners will accept the campaign and that her students in the coming semester will be asked to help make it happen.
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