ST. GEORGE – With miles and miles of trails, sand and water within easy access of town, St. George is a powersports enthusiast’s dream location and Moto Zoo, Southern Utah’s premier power sports retailer, wants to be your dream outfitter.
Now in its new location, 359 West Hilton Drive, Moto Zoo is a 17,000 square foot paradise of motorcycles, side-by-sides, watercraft, gear and more.
With something to offer for everyone from the young to the young at heart and the beginner to the budding Travis Pastrana coupled with a friendly, knowledgeable staff, Moto Zoo is the perfect place to start your next great off-road adventure.
Location, location, location
Previously located on Red Hills Parkway, Moto Zoo’s new location opened in mid-June with a building designed to give customers a comfortable and enjoyable shopping experience.
Housed within the building are a full service and parts center, a retail area where safety gear, accessories and branded apparel is sold and the majority of the power sports merchandise.
Customers familiar with Moto Zoo’s previous location will find the new building to be a much more inviting place to shop, general manager, Ken Peterson, said, with 90 percent of their product indoors and properly displayed, visitors in summer and winter months – when temperatures can get extreme – will now be able to come inside a building that is air-conditioned or heated.
The bright and spacious facility creates an upscale store that Moto Zoo hopes will serve the customer on a better level, Ken Peterson said.
Something for everyone
Moto Zoo carries a wide variety of powersports machines from dirt and street motorcycles to side-by-sides, ATVs and watercraft and deals principally with three main brands: Suzuki, Yamaha and Can-am.
The sales team works closely with several of the local banks and credit unions as well as with the manufacturers themselves to help finance purchases. They also accept trade-ins on used machines – some conditions may apply.
At the service center customers can find an array of products designed to keep their machines up and running including tires, filters, oils and parts.
There is also a fully equipped service department for those in need of extra maintenance or repairs on most any powersports machine – service is not limited to the primary brands sold at Moto Zoo.
“I have the service department open six days a week,” Ken Peterson said, “they are here to help service and/or repair any of the brands that we sell as well as any of the other brands.”
At the apparel end of the store, customers will find all the gear they need – boots, pads, clothes, helmets, goggles and more – to safely outfit them and their machines for riding. Sizes are included for the littlest rider – as young as age four – to the bigger adult rider.
Moto Zoo also carries name brand fashion apparel and accessories from Fox – they are the largest Fox dealer in the western region, Ken Peterson said – Thor, Fly, Speed and Strength, Troy Lee Designs and more. As well, the store is expanding and looking to grow their line, Apparel Manager Valerie Peterson said.
“We have a little bit of everything for the entire family,” Valerie Peterson said, “everything for on the body or on the bike and everything in between.”
Personal service for an active, local community
Though Moto Zoo’s new location is bigger in size their focus remains on providing local customers with a personal shopping experience, Ken Peterson said.
Maintaining employees and limiting staff turnover is something Ken Peterson, as general manager, strives for, he said, so that returning customers can expect to see the same faces in the sales and service departments.
Staff members are knowledgable about the merchandise and the local riding scene and most have many years invested in the powersports industry, Ken Peterson said.
New customers wanting to get into powersports will be introduced to each department that Moto Zoo has to offer, Ken Peterson, said and from purchase to trail they will be helped along the way.
“It’s nice when somebody comes in that is newer,” Ken Peterson said, “and we get quite a few of those because the retirement community is looking for something fun to do, this has been an outlet for them which I think is really neat, we even go riding with them quite often to show them the trails that are here.”
The purchase of a powersports machine is different from buying a car, Ken Peterson said, it is not a need, it is a fun purchase, and Moto Zoo is working to create an experience for everyone that will help spread a passion for riding.
“This is something that we share the passion, we ride,” Ken Peterson said, “we like that it gets you and your family out and doing something that is healthy and clean, that is my biggest draw to it.”
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