ST. GEORGE – Sorenson Advertising, a St. George based advertising agency, held a Super Bowl party different from most. The focus of this party was to watch the Super Bowl for the ads and not for the game. The event is called the “Super Ad Bowl” and includes rating each ad and discussing strategy behind each campaign.
“In our industry, Super Bowl ads represent a celebration of what we do everyday,” said Erik Sorenson, president of Sorenson Advertising. “This is an opportunity for us to provide a Southern Utah perspective on each Super Bowl Ad to our area.”
During the game, ads were placed in categories based on their creativity, ability to connect with the consumer and originality. “It’s amazing to me how some companies can knock it out of the park and others can turn off the audience with poor delivery,” Sorenson Senior Account Manager Adam Stoker said. “Overall, it was fun to see what the most accomplished professionals in our industry have produced.”
Among the winners were Audi, Doritos, Budweiser, Cheerios, Volkswagen and Coke.
“It was surprising to see the auto industry really stretching themselves with out of the box creative,” Sorenson said. As for the female demographics, H & M “Beckham,” Dannon and AXE ad caught their attention. “It doesn’t matter who the brand is, any spot with David Beckham running around with his shirt off is alright with me, especially if the message is on point” Sorenson Media Buyer Jessica Merrill said.
“This edition of Super Bowl ads, as in recent years has shown that simple concepts, solid narratives and straight forward execution that captures the audience and win out over weak strategies, smashing walls, and useless celebrity endorsements,” said Colby Remund, Creative Director. “Too often these big money ads become a lost cause by trying so desperately hard to make fireworks. In the end they miss out on big opportunities to connect emotionally with their target audience.”
About Sorenson Advertising
Sorenson Advertising is a full-service advertising agency located in St. George Utah. Established in 2009, the agency creates and manages local and regional advertising campaigns executing creative, content, strategy, traditional and digital media. Sorenson Advertising recently made headlines wining a Golden Spike Award of Merit for its work a recent Public Relations campaign. For more information go to www.sorensonadvertising.com.’
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