New restaurant offers preview of menu while benefiting Erin Kimball Foundation, area schools

ST. GEORGE – Habit Restaurants, LLC, a California-based restaurant company, is opening its third Habit Burger Grill in Utah on Dec. 6, at 15 South River Road in St. George, in Red Rock Commons.

The public can get a sneak peek of the tasty menu during fundraisers on Wednesday and Thursday, Dec. 4 and 5, when The Habit will donate 100 percent of all proceeds to three local non-profits.

Wednesday: The Habit will open for lunch, 11:30 a.m. to 1:30 p.m., benefiting the Erin Kimball Memorial Foundation, which assists domestic violence survivors. Dinner will be held from 5-7 p.m. and will aid nearby Pine View High School’s fine arts department.

Thursday: Lunch will again be held from 11:30 a.m. to 1:30 p.m., with proceeds going to support the Dixie High School winter sports teams.

Friday: The Habit officially opens for business at 10:30 a.m.

The Habit Burger Grill in St. George is 2,500 square feet and seats 80. Over 30 new jobs have been created to staff the new restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value. The newest location brings the number of Habit restaurants in California, Arizona and Utah to 82.

About The Habit

The Habit opened in Santa Barbara, California in 1969. Soon after, 16-year-old Brent Reichard got his first job there flipping burgers and a few years later he and his brother Bruce made the life-changing decision to buy it. Through hard work and dedication The Habit has grown, but remains focused on one simple philosophy: always deliver high quality food and great service at reasonable prices. Earlier this year, the Habit debuted two restaurants in the greater Salt Lake City area.

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  • carb adverse December 3, 2013 at 9:31 pm

    …sure would be nice if we had more NICE restaurants, instead of chain food joints…

  • SD December 4, 2013 at 2:08 pm

    The problem as I see it from an outsider’s point of view is that the majority of St. George patrons rate value over quality. In other words, most folks here want large portions of food at a price point under $20.00 per person. That just doesn’t work for a fine dinning experience from a notable chef.

  • ladybugavenger December 4, 2013 at 6:37 pm

    I sure would like some good ole’ greasy spoon onion rings….I hope this place has good onion rings 🙂

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