Passionate supporters and detractors of the chain took to social media to voice their opinions. Throughout the conversation, a dominating topic was the rumors that the store might have modesty restrictions on its product line and in-store advertisement displays.
“I heard it’s just going to be the pajamas and stuff, no lingerie,” Adrienne Gates posted on St. George News’s Facebook page Jan. 28.
“How much do you want to bet it will be a tiny, watered-down version of a real Victoria’s Secret’s store?” Heather Excell Brown said in a Jan. 29 post.
However, the rumors appear to be just that.
• Landlord / Mall Restrictions
“We’re not aware of any restrictions on either products carried in the store or advertising,” Red Cliffs Mall General Manager Heather Cox said. “We would be the ones to impose the restrictions and we have not.”
• City Restrictions
“Victoria’s Secret is a national retail chain business with several stores located throughout the state of Utah. We are unaware of any (issues) with existing Victoria’s Secret retail locations in Utah and expect the proposed St. George retail store will comply with state law just like the others,” Assistant to the City Manager Marc Mortensen said.
• Victoria Secret’s Corporate Restrictions
Although we have been unsuccessful in obtaining a definitive statement from Victoria’s Secret Corporate, of locations presently open in Utah, two in Provo one in Salt Lake City, and five others in northern Utah, all carry the full line of products.
Victoria’s Secret is the nation’s largest lingerie retailer, with $6.12 billion in sales in 2012, but also carries beauty products, sleepwear, swimwear, sportswear, shoes and everyday clothing. The 7,200-square-foot St. George location is expected to carry the products available in every standard store, including its three other Utah locations.
Ed. Note: Correction – eight stores are currently listed in Utah by the ForLocations website.
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