School receives more than $11,000 from book sale fundraiser

Dixie Direct owner Tony Chambers speaks to students at Crimson View Elementary, eventually giving the school a check for over $11,000, St. George, Utah, Jan. 22, 2016 | Photo by Ric Wayman, St. George News

ST. GEORGE — In a Crimson View Elementary School assembly Friday, Dixie Direct owner Tony Chambers awarded students gifts and prizes for their work in selling the “Dixie Direct” book, then gave the principal a large check for the school’s share of the sales.

Crimson View Elementary school students receive individual awards from Tony Chambers, owner of Dixie Direct, St. George, Utah, Jan. 22, 2016 | Photo by Ric Wayman, St. George News
Crimson View Elementary school students receive individual awards from Tony Chambers, owner of Dixie Direct, St. George, Utah, Jan. 22, 2016 | Photo by Ric Wayman, St. George News

Chambers presented principal Nate Esplin with a check for $11,357 as the third-place school in Washington County for “Dixie Direct” book sales. Organizations sell the “Dixie Direct” book for $35, then keep half of the sales price for their programs.

In a phone call after the presentation, Chambers congratulated the other two schools for their top sales efforts.

“Vista Charter in Ivins, we’re going to be issuing them a check for over $13,000,” Chambers said, “… and then George Washington Academy right there by Crimson View (will be receiving) about $12,500 there.”

Chambers said that when all book sales are added up, Dixie Direct will return over $300,000 to schools and community organizations for their programs.

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