ST. GEORGE — Dixie State University has hired Jordon Sharp as the institution’s chief marketing and communications officer.
The new position was created in accordance with the university’s strategic plan, Dixie 2020: Status to Stature, to help Dixie State accomplish its strategic goal to establish a strong brand and identity for the university, according to a media statement issued by Dixie State University.
Sharp was selected from a nationwide pool of candidates for his innovative ideas and passion for DSU’s Marketing and Communication Department.
“I am thrilled for the opportunity to brand Dixie State University in a light and direction that is worthy of this great institution,” Sharp said. “Dixie is special place, and we aim to capture all the amazing things happening here and to tell our story to the world.”
Sharp has been working for DSU as the director of student involvement since 2012. Under his leadership, the university has experienced dramatic increases in student involvement. He has worked with each of Dixie State University Student Association’s five branches of government, bringing particular growth to student events, marketing campaigns and service.
“My love for the students at Dixie State runs deep, thus leaving student government was one of the toughest decisions I have ever made,” Sharp said. “The students and I have laughed and cried a lot in the past few weeks, but I believe I can serve more students by providing a clear identity, message and brand for our institution, and I am excited for that opportunity.”
Throughout the past year, Sharp has also been involved in branding the institution as a member of the university’s Identity Committee. The group of individuals representing DSU’s alumni, students, athletics, faculty, staff, administration and community is spearheading Dixie State’s effort to rebrand its identity by changing the institutional nickname and athletic mascot from Red Storm and Big “D” the Bull, respectively.
Prior to joining the Dixie family, Sharp worked for Walt Disney Pictures, Hollywood, Touchstone and Miramax films. There, he was targeting college markets by working with media outlets all over the Western United States.
Additionally, he was the director of sales and marketing for Living Scriptures Inc., where he designed and oversaw the creation of sales training, materials, websites, marketing campaigns and more and managed a large budget for recruiting and training purposes.
Sharp has also taught in DSU’s Department of Communication, has created leadership curriculum for DSU and is co-founder of the Red Dirt Road Consulting Group.
Sharp earned a bachelor’s degree in communication and business from Southern Utah University, a master’s in communication and leadership from Park University and a doctorate in corporate communication from Colorado Technical University.
To learn more about Dixie State University, visit its website.