Empowering the powersports enthusiast, Moto Zoo

Moto Zoo, 359 West Hilton Drive, St. George, Utah, July 2014 | Photo by Hollie Reina, St. George News

ST. GEORGE – With miles and miles of trails, sand and water within easy access of town, St. George is a powersports enthusiast’s dream location and Moto Zoo, Southern Utah’s premier power sports retailer, wants to be your dream outfitter.

A bright, airy showroom displays power sports toys from street bikes and dirt bikes to ATV's and watercraft at Moto Zoo's new location, St. George, Utah, July 17, 2014 | Photo by Hollie Reina
A bright, airy showroom displays power sports toys from street bikes and dirt bikes to ATV’s and watercraft at Moto Zoo’s new location, St. George, Utah, July 17, 2014 | Photo by Hollie Reina

Now in its new location, 359 West Hilton Drive, Moto Zoo is a 17,000 square foot paradise of motorcycles, side-by-sides, watercraft, gear and more.

With something to offer for everyone from the young to the young at heart and the beginner to the budding Travis Pastrana coupled with a friendly, knowledgeable staff, Moto Zoo is the perfect place to start your next great off-road adventure.

Location, location, location

Previously located on Red Hills Parkway, Moto Zoo’s new location opened in mid-June with a building designed to give customers a comfortable and enjoyable shopping experience.

Housed within the building are a full service and parts center, a retail area where safety gear, accessories and branded apparel is sold and the majority of the power sports merchandise.

Customers familiar with Moto Zoo’s previous location will find the new building to be a much more inviting place to shop, general manager, Ken Peterson, said, with 90 percent of their product indoors and properly displayed, visitors in summer and winter months – when temperatures can get extreme – will now be able to come inside a building that is air-conditioned or heated.

The bright and spacious facility creates an upscale store that Moto Zoo hopes will serve the customer on a better level, Ken Peterson said.

Something for everyone

Moto Zoo carries a wide variety of powersports machines from dirt and street motorcycles to side-by-sides, ATVs and watercraft and deals principally with three main brands: Suzuki, Yamaha and Can-am.

Popular items like this Can-am side-by-side are sold and serviced at Moto Zoo, St. George, Utah, July 17, 2014 | Photo by Hollie Reina, St. George News
Popular items like this Can-am side-by-side are sold and serviced at Moto Zoo, St. George, Utah, July 17, 2014 | Photo by Hollie Reina, St. George News

The sales team works closely with several of the local banks and credit unions as well as with the manufacturers themselves to help finance purchases. They also accept trade-ins on used machines – some conditions may apply.

At the service center customers can find an array of products designed to keep their machines up and running including tires, filters, oils and parts.

There is also a fully equipped service department for those in need of extra maintenance or repairs on most any powersports machine – service is not limited to the primary brands sold at Moto Zoo.

“I have the service department open six days a week,” Ken Peterson said, “they are here to help service and/or repair any of the brands that we sell as well as any of the other brands.”

At the apparel end of the store, customers will find all the gear they need – boots, pads, clothes, helmets, goggles and more – to safely outfit them and their machines for riding. Sizes are included for the littlest rider – as young as age four – to the bigger adult rider.

Moto Zoo also carries name brand fashion apparel and accessories from Fox – they are the largest Fox dealer in the western region, Ken Peterson said – Thor, Fly, Speed and Strength, Troy Lee Designs and more. As well, the store is expanding and looking to grow their line, Apparel Manager Valerie Peterson said.

“We have a little bit of everything for the entire family,” Valerie Peterson said, “everything for on the body or on the bike and everything in between.”

Personal service for an active, local community

Though Moto Zoo’s new location is bigger in size their focus remains on providing local customers with a personal shopping experience, Ken Peterson said.

 Riding helmets are just some of the safety gear accessories sold in the retail department at Moto Zoo, St. George, Utah, July 17, 2014 | Photo by Hollie Reina, St. George News
Riding helmets are just some of the safety gear accessories sold in the retail department at Moto Zoo, St. George, Utah, July 17, 2014 | Photo by Hollie Reina, St. George News

Maintaining employees and limiting staff turnover is something Ken Peterson, as general manager, strives for, he said, so that returning customers can expect to see the same faces in the sales and service departments.

Staff members are knowledgable about the merchandise and the local riding scene and most have many years invested in the powersports industry, Ken Peterson said.

New customers wanting to get into powersports will be introduced to each department that Moto Zoo has to offer, Ken Peterson, said and from purchase to trail they will be helped along the way.

“It’s nice when somebody comes in that is newer,” Ken Peterson said, “and we get quite a few of those because the retirement community is looking for something fun to do, this has been an outlet for them which I think is really neat, we even go riding with them quite often to show them the trails that are here.”

The purchase of a powersports machine is different from buying a car, Ken Peterson said, it is not a need, it is a fun purchase, and Moto Zoo is working to create an experience for everyone that will help spread a passion for riding.

“This is something that we share the passion, we ride,” Ken Peterson said, “we like that it gets you and your family out and doing something that is healthy and clean, that is my biggest draw to it.”

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A D V E R T O R I A L

Resources

  • To learn more about Moto Zoo and their products visit them online or “like” them on Facebook

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3 Comments

  • Voice of Reason July 29, 2014 at 12:19 pm

    Are the “news story” ads going to become the new thing around here?
    At the very least you should put the “advertorial” banner up at the very top of the “article” so people will know they’re reading something bought and paid for.

    • Joyce Kuzmanic Joyce Kuzmanic July 29, 2014 at 1:50 pm

      I can answer that, Voice of Reason.
      The advertorial seeks to offer worthwhile content either on a topic the advertiser has particular knowledge of, or about business or its owners or an organization or event promotion, to name a few possibilities.
      Not unlike a business story, a business’s advertorial introduces the reader to that business that trades in the community. The business participates in the production of the story and approves it.
      We identify reports we publish as advertorials in three places:
      1. At the top of the story, as you suggest, see the byline;
      2. at the bottom of the text of the story in bold; and
      3. in the “About the author” profile at the close.
      We hope you might accept these as an opportunity for members of our community to bring their expertise and their business or organization’s offerings to the public from their own point of view. We see them as an opportunity for people to speak for themselves.
      Thank you for the chance to explain, and I do hope that helps,
      ST. GEORGE NEWS | STGnews.com
      Joyce Kuzmanic
      Editor in Chief

    • Incognegro (Josh Dalton) July 29, 2014 at 3:53 pm

      And when you start your business I hope to read about on the Saint George News page!

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