Former Coca-Cola VP to Address DSC Forum

ST. GEORGE – Dixie State College of Utah’s Udvar-Hazy School of Business continues its bi-monthly noontime Business and Ethics Forum series on Thursday, March 3, featuring a presentation by retired Coca-Cola regional vice president John Kolb.

The Business and Ethics Forum, presented every other Thursday throughout DSC’s spring semester, will be held in the Boeing Auditorium (Room 121) of the DSC Udvar-Hazy Business Building. DSC students, faculty and staff, the entire Washington County business community, and the general public are all invited to attend. Admission is free.

Kolb will share his presentation entitled “Life is a Journey, Not a Destination,” which will chronicle his life from the time he was in the U.S. Marine Corps, to his more than 30 years at Coca-Cola, for which he worked his way up from forklift operator to regional vice president. Following his retirement from Coca-Cola, he relocated to Ivins, Utah in 1997, where he spent three years as President/CEO of Snow Canyon Clinic. Kolb, who served as an adjunct faculty member at DSC, will also discuss his love of astronomy as part of his presentation.

The series will continue March 17, with a presentation by Bruce Wisan, Special Fiduciary with the UEP Trust, while Kerry Hepworth, Dixie Regional Medical Center Foundation Director, will wrap up the 2010-11 convocation schedule with a presentation April 7.

The Business and Ethics Forum are held every other Thursday throughout the fall and spring semesters, with each guest lecturer speaking on business matters in their respective professions and how to integrate ethics into the discussion.

Each speaker throughout the semester will speak on business matters in their respective professions and have been asked to integrate ethics into the discussion.

The bi-monthly forum, along with campus’ Institute for Business Integrity, was created by former DSC president Dr. Robert Huddleston in 2006, as a way to integrate ethics into the curriculum, and have it serve as a blueprint to ensure that students graduate with a set of ethical tools to help them get along in the professional world.

In 2006-07, Dixie State’s business program sought initial accreditation with the high profile Association to Advance Collegiate Schools of Business (AACSB). In order to become accredited with the AACSB, ethics were required to be integrated into the college’s business curriculum. As a result, each business class on the DSC campus now includes an ethical component.

Dr. Huddleston noted that the business forums will give students – and current and prospective local business owners – an added dose of ethics training that is so sorely needed into today’s business world. His hope is that by the time students leave Dixie State, they have been exposed to enough ethical cases that, when they get out in the workforce, they will have the wherewithal and the intestinal fortitude to do the right thing, even when their job might be on the line.

“The Institute for Business Integrity has brought an important opportunity for the business community, as well as DSC faculty and students, to emphasize the significance of social responsibility for business and industry in Washington County,” said Huddleston. “As research indicates, ethics contribute to employee commitment, investor loyalty, customer satisfaction and to profits.”

The Dixie State College Institute for Business Integrity is a partnership between the Udvar-Hazy School of Business at Dixie State College, the Small Business Development Center, the Washington County Economic Development Council, and the St. George Area Chamber of Commerce.

For questions regarding the DSC Institute for Business Integrity forums, contact Dr. Huddleston at huddlest@dixie.edu or 435-652-7740.

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